I’m really happy and proud about this story…it is another way that HBCUs are becoming a bigger part of mainstream culture:
From Black Enterprise:
When Victoria’s Secret Pink visited Florida A&M University (FAMU) last fall to announce that the historically black university would be included in Pink’s roll out of its collegiate collection—the largest retail distribution that has ever been given to an HBCU collegiate apparel—the students responded by buying out every single item at the makeshift Pink pop-up campus store.
So it’s no wonder that Richard Dent, CEO of Victoria’s Secret Pink brand is expecting huge returns when Howard University, Hampton University, North Carolina A&T University, and Southern Louisiana University joins FAMU in the second phase of Pink’s collegiate collection, which already includes 33 other schools that were launched in June 2008.
Last July, Amelia Reid, a sophomore at Howard University wrote a letter to Pink to express her dismay at the absence of HBCUs in the fall line. Reid, a Pink fan and an employee of Limited Brands, Victoria’s Secret parent company, received from the company a response that she described at the time as “sugarcoated” and dismissive.
Her disappointment materialized into a crusade to bring Pink into the black, and she launched a blog called “HBCU Ladies Wear Victoria’s Secret Pink Too” on Facebook in an effort to encourage people to write to the company and state their dissatisfaction with the HBCU oversight. Reid’s fan base grew significantly and her group has more than 700 members.
Dent contacted Reid through the Facebook group. “I reached out to her because she was a fan of the brand. I wanted her to know that we were not being insensitive,” Dent said at the time.
Dent said that the company had been in contact with many of the HBCUs months prior to Reid’s Facebook site and that she did not play a part in their decision to launch the line of HBCU apparel.
I may not be an HBCU Alum—I’m actually a GW Colonial–but given that Howard University is such a big part of the city I live in I may cop a shirt or two.