Comments for black girl blogging.

Comment on #PRFail: Chase’s Transparency Mishaps by elledub08

elledub08 — Wed, 23 Dec 2009 23:18:33 +0000

I actually am not sure yet….I should email the original author of this letter and ask him if he got a response.

I think Chase’s biggest mistake was making the contest about THEM and not about the people competing….they didn’t do much to build community either…which is ironic given that it was about “community giving.”

Feel free to weigh in over at yr blog!

Comment on #PRFail: Chase’s Transparency Mishaps by James Walker - @jaywalk1

James Walker - @jaywalk1 — Wed, 23 Dec 2009 23:07:59 +0000

As usual, your post is making me want to do one in response! Partly to dig into what I imagine the mindset is at Chase and how this decision was probably made, and partly to show how Chase (and every other company) can approach this in the future.

They made a bad decision…possibly several bad decisions, but the main thing is that they forgot that it was about the people. Social Media is about the people. Contests are about the people. In the end, the people played a major role in deciding who would be the winner, and there was a way to run that campaign without forgetting who the focus should have been on…the people being helped.

Has Chase responded to the Change piece or any others? Curious.

Comment on Surprise! For many orgs, Social Media=more success by My Social Relevance

My Social Relevance — Mon, 14 Dec 2009 03:26:31 +0000

I would think in this day and age, it would be foolish not to embrace social media.

Comment on Wildin’ at WAM! by Surprise! For many organizations, Social Media=more success « black girl blogging.

Fri, 11 Dec 2009 09:03:57 +0000

[...] this year I had the pleasure of attending the Women Action and the Media Conference. It was a great place to meet and network with other young women activists from across [...]

Comment on Amber Rose in Complex Magazine: Sexy Beast (?) by MTV worries me… part 3; Putting Women in Cages « Uplift Magazine

MTV worries me… part 3; Putting Women in Cages « Uplift Magazine — Wed, 09 Dec 2009 00:03:09 +0000

[...] If I were to dig around, there would probably be too many examples of female musicians getting all caged up, but right off the bat I can mention Britney Spears, who performed in and around a cage for her Circus tour and, in the past, I know Grace Jones has been photographed in chains and in cages (which Amber Rose has recently re-posed. Read Black Girl Blogging’s take here). [...]

Comment on Precious Part 2 – When “feel good” branding goes wrong by Bourgie, JD

Bourgie, JD — Mon, 07 Dec 2009 21:28:27 +0000

Glad you pointed this out. I saw that shift in marketing after I watched the film (didn’t read the book, btw). Um… wtf? SOmeone is going to walk up in the theater expecting “Just Fine” MJB and get coked out and boo’d up with K-Ci MJB! Some of yall know what I mean there. LOL

Seriously, I thought that was misleading. Despite what many are saying, I didn’t find Precious to be an uplifting, redemption story AT ALL so the commercial just furthers that lie. The only peek into what the movie is really like in the new film ad is Precious’ mom (Mo’Nique) angrily screaming her name at the top of her lungs.

Comment on Precious Part 2 – When “feel good” branding goes wrong by “Precious” and PR: A Major Awareness Opportunity « Gen Y PR Prescriptions

Mon, 07 Dec 2009 06:29:34 +0000

[...] Director is an obvious choice. In her discussion about the new ads for the movie, Loryn from Black Girl Blogging had this to say: “One criticism of the movie I agree with is that they didn’t give enough [...]

Comment on Precious Part 2 – When “feel good” branding goes wrong by Andre Blackman

Andre Blackman — Mon, 07 Dec 2009 03:23:13 +0000

And see, this is the problem I have with these types of movies. As well as programs like Black in American on CNN.

It’s so easy to get “case studies” of the problem but none of these snapshots of reality – and that’s exactly what they are, snapshots not the whole picture – get to much of the root or the peripheral factors that cause the problem.

Oprah or whoever can get behind these films, say it’s moving and “real” but after the middle class of her target audience go see it, get shocked and shed some tears – it’s back to Starbucks as usual. That’s alot of my beef with feel good health messages that don’t have tangible calls to action or don’t take into account other realities.

Comment on Precious Part 2 – When “feel good” branding goes wrong by elledub08

elledub08 — Mon, 07 Dec 2009 02:11:21 +0000

I absolutely agree. I’d love to know why they made that took that direction in marketing.

I am also dying to know how Sapphire feels about all of this.

Comment on Precious Part 2 – When “feel good” branding goes wrong by Inkognegro

Inkognegro — Mon, 07 Dec 2009 01:40:26 +0000

Apparently what bothers me is that the stuff is IN THE BOOK. My wife knew why and said there were a lot of subtext in the book that didn’t make it into the movie.

The trailer is false advertising of a criminal nature.